Couture Hats by Satya Twena

Satya Twena says that almost anyone can pull off wearing one of her hats. But the trick is making sure that you wear the hat with a simple, clean look. She says that you should avoid wearing such a powerful headpiece with a loud dress, crazy handbag or eye-popping shoes. Let the hat be the statement piece and the rest will come together quite beautifully.                                              When looking at Satya Twena hats, it’s no wonder that architecture, art and vintage have inspired these hats to become the works of art that they are. These bold hats are designed specifically for confident and smart women (like you!).

Each hat is made by hand right in New York City. The designer creates one-of-a-kind pieces and she says that the minute they hit the shelves, they sell like hot cakes. If you’re interested in purchasing a fabulous, one-of-a-kind hat from Satya Twena you can find her pieces at Henri Bendel or on the designer’s website, satyatwena.com.

Velvet Eyewear Pop-Up Coming to Henri Bendel in NYC

We just love it when we have exciting news to share with all of our readers!

Look for a fabulous Velvet Eyewear pop-up shop on the first floor of Henri Bendel’s store, located on 5th Avenue, at the end of the month!

If you’re in New York City, this will be a great opportunity for you to swing by and check out what our brand has to offer. The Velvet team will be there to showcase our fabulous products and to answer any questions you may have about our brand.
In the meantime, you can find our sunglasses on display on the second floor of the store.
Need the information again?

September 27th – October 3rd

Henri Bendel

First Floor
712 5th Avenue
New York, NY 10019-4108
Come on by and see us!
More details about the pop-up to follow!

In the News: Cheap Sunglasses are Bad for Your Health

A survey out of England recently declared that almost three-quarters of sunglasses on the market fail to meet safety standards. You may want to think twice next time before you buy a cheap pair of sunglasses off of the rack at a convenient store!
Wearing the wrong sunglasses can be unpleasant for the buyer and in some cases may be harmful. Failing to protect your eyes from the sun’s harmful rays can result in headaches and double vision. In some cases, overexposure to UV rays can case corneal problems and distorted vision.
Also, did you know that it is possible to get sunburned on your eyes? It’s true! A good pair of sunglasses can protect your eyes from painful sunburns and can also protect the skin around your eyes. Your eyelids and the skin around your eyes are one of the few places on your body that are most prone to skin cancer. A good pair of shades, with the right UV protection, is one of the best ways to keep your eyelids and skin around your eyes cancer-free.
Aside from the health risks, wearing a cheap pair of sunglasses is uncomfortable. In regards to comfort, some people are sensitive to brightness and glare. Buying a good pair of sunglasses that cuts down the brightness and glare helps the buyer to perform better and to be more comfortable.
So what can you do to make sure your sunglasses are safe?
  • Beware of cheap sunglasses from convenient stores, discount stores and even from affordable fashion brands.
  • Just because they’re fashionable doesn’t mean your sunglasses are safe. Sunglasses should be designed with safety AND fashion in mind. And some retail chains fail to keep eye protection in mind.
  • Look for sunglasses that are labeled to tell you the level of UV protection they offer. As a rule of thumb, you should always purchase a pair of shades that offer 100 percent UV protection!
  • Make sure you wear protective sunglasses any time your eyes are exposed to UV light even on cloudy days and during winter months.

Velvet Summer Style Contest

Style looks using Velvet Eyewear with Polyvore and win a $200 Velvet Eyewear giftcard!
 

It’s simple!

 

1. Like the Velvet Eyewear Facebook page

 

2. Style a look using the polyvore mini editor on our facebook page or create a look using Velvet Eyewear on your personal polyvore account.

 

3. You MUST post a link to your look on OUR facebook fan page wall.

 

4. Have fun! You can post up to 5 looks total for this contest.

 

This contest runs from 7/21 -7/29. Our favorite look will be announced on 8/1. Time is limited so get styling!

 

The Art of Color Blocking

For a good way to update your wardrobe without necessarily adding to it, pair colorful articles of clothing together à la color blocking. Color blocking from head to toe, from accessories to nail color, is a fresh way to add youth and fashion to your look for the rest of Summer 2011. Read more….

Protecting Your Eyes From the Sun


Summer is in full swing and just about everyone is sporting sunscreen out under the hot sun. It’s good to take care of your skin and to protect it from the sun’s harmful rays. But what about taking care of your eyes? While sunscreen seems to be at the top of people’s minds, protecting their eyes from the sun seems to slip between the cracks.

 

The most damaging part of the sun’s rays come from high-energy photons. These photons can damage the uppermost part of your eyes (the cornea, conjunctiva and crystalline lens). UVA rays are also harmful to the retina. Forgetting to protect your eyes can cause long-term damage and lead to serious eye disorders.

 

So what can you do to adequately protect yourself from eye damage?

 

  • It’s important to wear quality sunglasses that are certified and safe to wear under the sun’s harmful rays. A good way to ensure that you are buying safe sunglasses is to buy your sunglasses from official optical stores. Brands that specialize in optical lenses are up on the most current safety standards and tend to produce quality lenses that will protect your eyes from the sun.
  • Avoid purchasing sunglasses at supermarkets and street stalls. These sunglasses are not made with safety in mind and will not protect you from harmful UVA rays. These sunglasses tend to be designed with fashion only in mind. Find sunglasses for yourself that are fashionable AND safe. You can have both!
  • When buying a pair of sunglasses, focus on the quality of the lenses, then on price, aesthetics and brand. Many people forget to focus on the quality. Keep your eyes safe and make quality and certification a priority!

 

If you’re making an honest effort to protect your skin, then why aren’t you making the same effort to protect your eyes as well? Protecting your eyes from the sun’s rays with a pair of quality sunglasses must become as much of a habit as using sun block on your skin. Paying close attention to the quality of the lenses on a pair of sunglasses is important in making sure that the sunglasses are protecting you.

Look Out! Velvet Eyewear is on Looklet!

We are super excited to announce that Velvet Eyewear is now being featured on Looklet.com! Check it out!

Ever wonder if a particular cardigan would go well with a certain dress? Or if you can layer that one shirt properly underneath your favorite vest? Or how about if a pair of sunglasses will match your entire look the way you want? Did you know you can answer all of these questions and more using Looklet.com?

 

Looklet.com is a virtual website where the user gets the opportunity to style a model with a variety of clothing, shoes and accessories. The site lets you layer clothing, pile on accessories and to see if what you have dreamt up in your head actually executes well on a model. Watch out! It’s addictive!

 

This virtual application is a wonderful way to dream up a world out outfits to try on. And Looklet will be adding a new pair of Velvet Eyewear shades to its database on a daily basis. So keep an eye out for more Velvet Eyewear on Looklet.com!

Celebrate the First Day of Summer With a Discount!

velvet_15promo
velvet_15promo

Today marks the first day of Summer 2011! You may have noticed that the weather has been warmer, the sun is out much later into the evening and all of your co-workers are disappearing right and left to take their summer vacations. It’s official. Summer is in full gear!
 

With a few months of solid sunshine ahead, every chic-shopper is on the move to find the perfect pair of sunglasses for fun in the summer sun. What are you looking for in a pair of summer sunglasses? Are you looking for frames in a funky color or frames in basic black? Are you looking for a pair of aviators or a pair of classic, rectangular-framed sunglasses? No matter what you’re looking for this season, you’re sure to find a pair that you’ll love at Velvet Eyewear!

In honor of the first day of summer, we would like to invite you to take advantage of an exclusive discount code valid through the end of the month. Take advantage of this offer TODAY so you can get those perfect summer shades that you’ve been looking for!

We invite you to use the code SUMMER2011 for 15 PERCENT off of any purchase on our site (valid through the end of June 2011). After you use the code, be sure to leave us a comment on our blog, Facebook or Twitter account and let us know which pair of shades you chose for the summer season!

Style Watch: Classic Aviators With Summer Whites

Sunglasses are an important accessory when creating fun outfits to wear on a warm summer vacation, at a neighborhood barbeque, or at the beach. Right now, we love the mixture we are seeing lately of all-white summer outfits paired with some classic aviator frames. The overall look produced ends up being clean and simple with a classic edge.
 

When choosing a pair of aviator sunglasses, make sure you choose a good pair with a gold frame and either gold or brown fade lenses – like our Preacher lenses that feature our signature twisted bridge. These sunglasses have an overall light and comfortable feeling paired with an extremely fresh look.

PreacherGD_01
PreacherGD_01

When choosing your outfit, go for a simple, white look with clean lines – preferably in a white dress or a white shorts/white blouse combination. Avoid frills, complicated fabrics or anything that is ill-fitted and too tight. Because this outfit relies on unique, eye-catching accessories, you’ll definitely want to make sure that your white dress, or white outfit combination, is simple and uncomplicated. The cleaner your outfit looks; the better your accessories will pop.

sjp
sjp

Sarah Jessica Parker brought this classic look back about a year ago when she was on the Sex and the City 2 film set in 2010. This outfit made such a smash that it ended up being used on many of the film’s promotional posters. Notice that Parker has paired her all-white outfit with gold, sparkly heels; gold aviator sunglasses; a gold clutch; and a chunky, metallic necklace. This outfit is clearly all about the accessories.

Like Parker, make sure you stick to gold and brown tones when choosing the accessories for your outfit. These colors will compliment your white outfit quite well and will even compliment your sun-kissed, summer tan!