Sexy, Gorgeous Tortoise!

The summer sun is in high gear and it’s time to make sure your fashion is too.

This season’s hottest trend for both sunglasses and optical frames is sexy, gorgeous TORTOISE!

While this design has been around for decades, it always makes a comeback year after year – and for good reason! Handmade mock-tortoise frames are the perfect, ultra-chic touch to any outfit and the warm brown and amber tones prove flattering against almost every skin tone.

Don’t have a pair of tortoise frames just yet? Don’t worry! Velvet Eyewear offers tons of styles, both optical and sun, in tortoise so you can find a pair that is perfect for you!  

#VelvetTrends Campaign

It has been quite the busy past few weeks here at Velvet Eyewear, but it has been nothing but pure excitement!

At the beginning of the month, we launched our #VelvetTrends campaign and have been connecting and interacting with our amazing and loyal Instagram followers in order to kick-start our promotional efforts!

These gorgeous girls have each received a pair of sunglasses from our Velvet Trends collection and have been taking pictures rockin’ their unique styles all across the country. 

It has been a huge success and a TON of fun!

Keep scrolling to see some more pictures from our #VelvetTrends promotion, and stay tuned for our next promotional effort coming soon!

Red, White & Velvet!

The Fourth of July is an all-American holiday typically celebrated with barbecues, beach trips, fireworks and A LOT of sunshine! But just because it’s a holiday, it doesn’t mean that the UV rays are any less harmful. So for everyone who is headed off on a weekend getaway, or even just hanging out by the pool, Velvet wants to make sure that your eyes are covered! The same way that you would never lay out in the sun without sunscreen, you should NEVER go out in the sun without sunglasses. The sun gives off powerful ultraviolet (UV) rays that can cause some serious damage your precious eyes. Temporary damages consist of side effects such as swollen or red eyes and hypersensitivity to light, but the long term effects are MUCH worse. Years of failing to protect your eyes from UV rays can eventually lead to eye or eyelid cancer, crow’s feet and fine lines. With all of this in mind, make sure you don’t forget to bring your sunglasses wherever this long weekend may take you!

Happy 4th of July, everyone!  #GetYourVelvetOn

June 27th – National Sunglasses Day

June 27th is National Sunglasses Day!

Every single day, millions of Americans make the decision NOT to wear sunglasses or any other form of ultraviolet (UV)-protective eyewear. In fact, statistics show that although 75 percent of Americans would identify themselves as “concerned” about UV eye exposure, only 31 percent actually wear sunglasses every time they go outside. And although this decision may seem harmless, the truth of the matter is that going outside without sunglasses is actually EXTREMELY dangerous!

Often times, people associate UV radiation with sunburns and skin cancer – but what about all of the other harmful effects? Just the same way that UV rays damage exposed skin cells; they can also burn unprotected eyes. Forgetting your sunglasses for just one day can actually cause immediate damage to your eyes. Temporary damage consists of side effects such as swollen or red eyes and hypersensitivity to light, but the long term effects are much, much worse.  Years of failing to protect your eyes from UV rays can eventually lead to eye or eyelid cancer, crow’s feet and fine lines.

National Sunglasses Day is observed annually on June 27th. It is a day that is not only meant to be observed, but also to remind people just how important UV protection really is. You wouldn’t go outside without sunscreen on – so don’t go outside without your sunglasses, either! Get your Velvet Sunglasses ON!

The battery ran out on my phone while filming this morning. Had it taped to a chair across the hall while I did the install… LOL! ….Guess you will have to stop over to see us International Vision Expo (Official Page) in the Galleria Booth G5367

Getting ready Vision Expo East

Hi Guys! Watch this video so you can learn how to make these beautiful paper flowers for your store window or any other event you may have. We are getting ready for our trade show, Vision Expo East at the Javits Center in NYC. We were inspired by all the window shopping on Madison Ave. Stay tuned for the installation pictures and video. Come and see us Booth G5367 this weekend.

Love, Velvet

Find Your Perfect Pair!

This Summer let Velvet Eyewear help you choose YOUR perfect pair of sunglasses. We know how hard it is to make the decision, especially online. We are here to make this easy and happy!

Here is the skinny…

There are 4 basic face shapes and 4 basic hair colors and we have matched them up in the pics below. Notice that we did not include your skin tone as an option. Your skin tone is not that important when choosing sunglasses…but definitely important when choosing your regular eyeglasses. What is important is to know your face shape, hair color, and know that your sunglasses have 100% UV protection, of course. Our entire Velvet Trends Collection has been created to make it easy for you to choose the latest sunglass style that is perfect for you. Little hint…there are still many to choose from, but this narrows is down a bit.

Each Velvet Trends style has detailed information and symbols to help you make the right sunglass decision.

If you want more advice, you can email

Or reach out to us on Instagram